In this guest post, writer Jane Marsh shares her thoughts on how sustainability has become intrinsically entangled with growth and how those who ignore sustainable practices are setting themselves up for failure. Prioritizing sustainability is a requirement businesses must commit to as customers and governments demand more accountability and transparency. Companies failing to promise positive climate initiatives lose relationships and tarnish reputations. Incidents like greenwashing claims expose the exploitative reality of commerce and industry. Fewer people tolerate it and more want to live in a positive, supportive population healing the planet. What consequences can an organization anticipate if it falls…
