Maserati MSG Racing has unveiled its sustainability initiative designed to drive positive change throughout the Season 10 of the FIA Formula E World Championship.
The new initiative, titled ‘SEVENTEEN,’ aligns with the United Nations’ 17 Sustainable Development Goals, and will, among other things, connect with local teenagers impacted by climate change and innovative projects at race locations throughout the season to highlight local issues and incredible causes.
SEVENTEEN kicked off at Formula E’s season-opening Mexico City E-Prix, where the team, after strategically selecting targets which aligned with and highlight local issues, focused on the UN’s 11th goal – Sustainable Cities and Communities.
“We’re committed to advancing sustainable human progress, and as part of racing in Formula E,” said Scott Swid, Chairman & Managing Partner, Maserati MSG Racing. “We’ve seen how passionate [the audience] are about the environment, our sport, and our vision, and SEVENTEEN is another step forward in our mission to leave the world in a better state that we found it.”
Maserati MSG Racing has earned recognition for its ongoing efforts to promote inclusivity within Formula E. In 2020, they were the first team to publicly back the FIA’s “Purpose Driven” campaign, focusing on building a more diverse and equitable motorsport landscape.
Their dedication continued in 2021 when they actively advocated for LGBTQ+ inclusion, raising awareness and challenging biases. Most recently, in 2023, their commitment manifested in the prominent display of the LGBTQ+ flag on their car’s livery, particularly on the front wing.
Its parent sport, Formula E, has a number of sustainability focused initiatives under its belt. In September 2020, the ABB FIA Formula E World Championship became the first and only sport to be certified net zero carbon since inception.
Sustainable Future News spoke with Formula E’s sustainability director, Julia Pallé last year, who shared the results of its Season 8 Sustainability Report. The report highlights a 24% reduction in emissions compared to Season 5, exceeding the science-based target of a 45% reduction by 2030.
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According to Pallé, this was achieved due to several initiatives such as optimised freight logistics, partnering with low-impact suppliers, and encouraging sustainable travel for spectators. Notably, the elimination of single-use plastic bottles at race events further minimised environmental impact.
Formula E was also independently ranked and recognised as the most sustainable sport in the world by the Global Sustainability Benchmark in Sports (GSBS) in addition to maintaining the International Standard for Sustainable Events (ISO 20121) and the FIA Three-Star level for Environmental Accreditation.
Commenting on Maserati MSG’s new initiative, Pallé said, “Part of our mission as a Championship is to drive action for the series to lead by example on sustainability and embark its ecosystem as well as its audiences on this race with no finish line. [Maserati MSG Racing’s] new initiative SEVENTEEN is a fantastic natural extension of this progressive work for them and one that will have real impact.”
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