Outdoor drinkware brands Klean Kanteen, MiiR, Stanley, and Yeti are collaborating to reduce carbon emissions across the drinkware supply chain as part of OIA’s Climate Action Corps. initiative to go beyond net zero emissions.
The aim of the collaboration is to ‘move industry suppliers to 100% renewable electricity and to develop science-aligned emissions reduction targets for supplier facilities.’
“Stanley is proud to join forces with these esteemed drinkware brands to reduce the collective environmental footprint of our products,” said Terence Reilly, global president, Stanley. “Collaborations like these, combined with deep engagement with our suppliers, are critical to ensure that our shared emissions reduction goals are in reach and that we continuously improve the sustainability of every bottle we design.”
“It has been such a pleasure getting to work with other drinkware brands in a truly collaborative way,” said Devon Richardson, giving and sustainability manager, MiiR. “The threats of climate change are real, impending and affecting our most vulnerable populations. The only way we can make meaningful change is together, and we are so grateful to be a part of this cohort.”
“The Drinkware CoLab truly embodies the concept of strength in numbers, and Klean Kanteen is proud to link arms with fellow drinkware leaders on climate action,” said Jeff Cresswell, co-owner, Klean Kanteen. “This project will allow us to make meaningful progress together in a way that none of us could accomplish on our own, and it exemplifies a core tenet of the outdoor industry and its sustainability work—together, we are a force.”
“We love the outdoors and want to keep the wild/wild for generations to come,” said Hannah Mara, vice president, of product management, YETI. “We hope to see this type of collaboration expand across the industry so we can continue making an impact.”
OIA is facilitating the CoLab and providing project management to the four brands who are sharing the cost with suppliers and third-party funding OIA received for the project. A sustainability consulting agency was hired to identify and oversee the improvement, emission goals and progress of each of the four companies and to develop decarbonization roadmaps to reduce their greenhouse gas emissions.
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